Monthly Archives: May 2015

Mobilegeddon?

mobilegeddon3What does Google’s new algorithm mean for your business?

Since the 21st of last month (April 2015) Google will – for searches made from mobile devices only – reward sites that are deemed to be ‘mobile-friendly’ with higher ranking for the same search terms as non-mobile-friendly sites.

 

So what?

If your traffic mostly comes from desktop, laptop or tablet users then don’t panic – your search rankings will not be affected. However, it is worth remembering that approximately 60% of web traffic is currently driven by mobile devices.

 

How do I know if my site is mobile-friendly?

Simples. Go to https://www.google.co.uk/webmasters/tools/mobile-friendly/ and plug in the URL of your site

 

Help! My site is not mobile-friendly. What can I do?

Firstly, don’t panic. Remember, searches  that are not from phones will not be affected.

But – we recommend that you consider updating your site in the not too distant future to use a responsive design that will look good across all platforms.

 

How can I do that?

Just ask us for a quote. We will set up a new WordPress site for you using a responsive design, and transfer your existing content.

How much will it cost?

How long is a piece of string? It depends on the size and functionality of your existing site. Roughly, it will probably cost as much or a little more as it cost to set up your site in the first place – if we did it. If your site was created by another company it might be very much cheaper than you think. Ask us for a free, no-obligation quotation –  fill in our contact form.

 

Are there any other benefits other than Google rankings?

Yes. You can manage a WordPress site yourself. Simple edits are a doddle –  no need to call your web developer. You – or us if you prefer – can add almost any functionality you can thing of in future, from e-commerce to galleries, forums or online booking. And the site is easy to transfer to another server or web provider with a few clicks should you ever want to do so.

And finally . . .

After recommending to our clients that they think about updating their website to make it responsive and mobile-friendly we realised that the project to convert our own (Webcraft) site, which was started several months ago, had stalled and we were not practicing what wee were preaching. A (very) long weekend burning the candle at both ends – and in the middle – sees the project finally finished. We hope you like the result.

screenshot

 The site is powered by WordPress using a modified version of the Air Balloon theme.

New website for KS Treecare

We created K&S Treecare’s original site for them three or four years, ago, and it has served them well. However, with the advent of Google’s new search algorithm which favours mobile-friendly devices K&S decided it was time for an update.

It’s built in WordPress using a modified version of the Accelerate theme.

They like it – hope you do too.

kstreecare