What does Google’s new algorithm mean for your business?
Since the 21st of last month (April 2015) Google will – for searches made from mobile devices only – reward sites that are deemed to be ‘mobile-friendly’ with higher ranking for the same search terms as non-mobile-friendly sites.
If your traffic mostly comes from desktop, laptop or tablet users then don’t panic – your search rankings will not be affected. However, it is worth remembering that approximately 60% of web traffic is currently driven by mobile devices.
How do I know if my site is mobile-friendly?
Simples. Go to https://www.google.co.uk/webmasters/tools/mobile-friendly/ and plug in the URL of your site
Help! My site is not mobile-friendly. What can I do?
Firstly, don’t panic. Remember, searches that are not from phones will not be affected.
But – we recommend that you consider updating your site in the not too distant future to use a responsive design that will look good across all platforms.
How can I do that?
Just ask us for a quote. We will set up a new WordPress site for you using a responsive design, and transfer your existing content.
How much will it cost?
How long is a piece of string? It depends on the size and functionality of your existing site. Roughly, it will probably cost as much or a little more as it cost to set up your site in the first place – if we did it. If your site was created by another company it might be very much cheaper than you think. Ask us for a free, no-obligation quotation – fill in our contact form.
Are there any other benefits other than Google rankings?
Yes. You can manage a WordPress site yourself. Simple edits are a doddle – no need to call your web developer. You – or us if you prefer – can add almost any functionality you can thing of in future, from e-commerce to galleries, forums or online booking. And the site is easy to transfer to another server or web provider with a few clicks should you ever want to do so.