Category Archives: Google

HTTPS – encrypt your website now

For the past several years, Google has been strongly advocating that sites adopt HTTPS encryption. Within the last year, users of Googlge Chrome will have noticed that Google has been  gradually marking a larger subset of HTTP pages as “not secure”.

At the moment users will only see the ‘not secure’ warning on pages where personal details are collected, such as forms, or on purchase pages. However, beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

Chrome currently indicates HTTP connections with a neutral indicator. This doesn’t reflect the true lack of security for HTTP connections. When you load a website over HTTP, someone else on the network can look at or modify the site before it gets to you.
 
A substantial portion of web traffic has transitioned to HTTPS so far, and HTTPS usage is consistently increasing. More than half of Chrome desktop page loads are now served over HTTPS. 
 
All our new websites use https protocol by default, and we are in the process of converting all our client sites at no cost to the client.

Mobilegeddon?

mobilegeddon3What does Google’s new algorithm mean for your business?

Since the 21st of last month (April 2015) Google will – for searches made from mobile devices only – reward sites that are deemed to be ‘mobile-friendly’ with higher ranking for the same search terms as non-mobile-friendly sites.

 

So what?

If your traffic mostly comes from desktop, laptop or tablet users then don’t panic – your search rankings will not be affected. However, it is worth remembering that approximately 60% of web traffic is currently driven by mobile devices.

 

How do I know if my site is mobile-friendly?

Simples. Go to https://www.google.co.uk/webmasters/tools/mobile-friendly/ and plug in the URL of your site

 

Help! My site is not mobile-friendly. What can I do?

Firstly, don’t panic. Remember, searches  that are not from phones will not be affected.

But – we recommend that you consider updating your site in the not too distant future to use a responsive design that will look good across all platforms.

 

How can I do that?

Just ask us for a quote. We will set up a new WordPress site for you using a responsive design, and transfer your existing content.

How much will it cost?

How long is a piece of string? It depends on the size and functionality of your existing site. Roughly, it will probably cost as much or a little more as it cost to set up your site in the first place – if we did it. If your site was created by another company it might be very much cheaper than you think. Ask us for a free, no-obligation quotation –  fill in our contact form.

 

Are there any other benefits other than Google rankings?

Yes. You can manage a WordPress site yourself. Simple edits are a doddle –  no need to call your web developer. You – or us if you prefer – can add almost any functionality you can thing of in future, from e-commerce to galleries, forums or online booking. And the site is easy to transfer to another server or web provider with a few clicks should you ever want to do so.